Social Media Assistant

UNC-Chapel Hill•Chapel Hill, NC

About The Position

The social media assistant supports the University’s social media program by assisting with content creation, publishing and daily platform management. The position reports to the Director of Social Media within University Communications and Marketing ( UCM ) and works closely with members of the social media and creative teams. The assistant helps implement social media content across the University’s primary brand accounts and supports campaign initiatives, event promotion and storytelling efforts. The role assists with drafting social media posts, scheduling content and monitoring engagement across platforms. This position collaborates with writers, designers, photographers and videographers to help translate campus stories, research highlights and institutional announcements into engaging social media content. The assistant also helps monitor social media activity related to the University and supports basic analytics tracking to help evaluate content performance and audience engagement. This is a temporary, entry-level position designed to support the daily operations of the University’s social media channels while providing experience in social media content development, digital communications and brand storytelling.

Responsibilities

Assisting with content creation
Publishing content
Daily platform management
Implementing social media content across the University’s primary brand accounts
Supporting campaign initiatives
Supporting event promotion
Supporting storytelling efforts
Drafting social media posts
Scheduling content
Monitoring engagement across platforms
Collaborating with writers, designers, photographers and videographers
Translating campus stories, research highlights and institutional announcements into engaging social media content
Monitoring social media activity related to the University
Supporting basic analytics tracking to help evaluate content performance and audience engagement