Social Media Associate

MN Vikings Football•Eagan, MN

10h

About The Position

SUMMARY: The Vikings are hiring two Social Media Associates to manage the Vikings social media channels, each with distinct focuses. One Associate will focus on organizational and football initiatives, including content creation, promotion, and community management, while contributing to social platform best practices and performance reporting. The other Associate will focus on off-the-field and lifestyle content, collaborating with creative teams to develop and publish engaging short-form videos and other social lifestyle products. Both positions will assist with content creation at Vikings events and games and communicate with relevant stakeholders. In addition to the duties described above, the Social Media Associates will take part in the Vikings’ exclusive Leadership Development Program. This program will provide regular opportunities for professional development, exposure to organizational leadership and the ability to develop skills critical for the Associates’ future career growth. A fundamental part of the program will include clearly defined goals between the Associates and their Supervisors that will be tracked and measured for progress throughout the term of the program. The Minnesota Vikings will be hiring two Social Media Associates for the 2026 season. These are temporary full-time positions and expected to conclude at the end of May 2027, unless otherwise determined.

Requirements

Degree in marketing, communications, video production or similar field
Knowledge of social media best practices is required, including experience working directly with creators or influencers.
General knowledge of Facebook Business Manager and other social ad platforms.
Ability to edit social and video content using video editing software on tight deadlines.
Background in copyediting or writing experience a plus.
Strong technical skills, content creation experience, and a proven ability to tackle hard, ambiguous problems with rigor and independence.
Self-starter capable of working on multiple projects at once.
Ability to work various hours, holidays and weekends a must.
Collaborative team player, capable of building and maintaining strong relationships across the company.
Proficiency in Adobe products (Premiere, Photoshop, other Creative Suite programs), Microsoft Office, Instagram, Facebook, Twitter, YouTube, Snapchat, Tiktok and various other emerging social media platforms.

Responsibilities

Assist in recommending and executing organic social media on Facebook, Instagram, TikTok, Twitter/X, Threads, Snapchat & LinkedIn, respectively.
Work with internal departments to ideate, create and produce content for ancillary social media accounts.
Work with Vikings social and digital teams to optimize social strategy, including posting to official accounts.
Create and publish Vikings creator and influencer content for primary social media platforms.
Manage all creator databases, as well as serve as point of contact on game days for all influencer management and content creation.
Work closely with lifestyle teams to develop and produce short form video and other content, including basic editing, captioning, etc.
Assist in international social media content creation and strategy
Create and post content during game days and tent pole events
Create reports detailing organic and paid social media results as needed
Collaborate on long-term social media strategy for organizational social media accounts.
Provide copyedits for social media content on a daily basis.
Assist community and ancillary social media account content.
Serve as community manager for all social media platforms, as needed
Serve as main point of contact for various weekly social series and work with external creatives on content development.