Social Media Manager

Spring Fertility•New York, NY

8d•$75,000 - $110,000•Onsite

About The Position

We are a passionate, dedicated team of leading physicians and scientists who have trained at some of the world’s top research hospitals and fertility centers. Together, we are building the fastest-growing fertility group in the country, grounded in clinical excellence and innovation. We deliver deeply patient-centric, individualized, and compassionate care, recognizing that every journey is unique. Our mission is to partner with patients to help them achieve their goals, whatever those may be. We believe everyone deserves the opportunity to build a family if they choose, and our team is committed to guiding and supporting patients every step of the way. Why should you join our team? We are a mission-driven organization seeking motivated, high-performing professionals who are eager to innovate and make an impact. As we build a first-class fertility practice, we balance excellence with a culture that values collaboration, positivity, and enjoyment in the work we do. We are growing rapidly and are deeply committed to the professional and personal development of our team. Guided by optimism, compassion, and teamwork, we are united by a shared dedication to putting patients first. Role Summary We’re looking for a Social Media & Influencer Manager to lead content and creator strategy across three growing brands in the fertility space: Spring Fertility, Open Fertility, and Nest Donor Bank. This role is for someone who understands how to build community and drive measurable growth, not just post content. You’ll own day-to-day social strategy, manage influencer partnerships from outreach to reporting, and translate brand priorities into thoughtful, high-performing campaigns across platforms.

Requirements

3–5 years of experience in social media and influencer marketing (healthcare, wellness, women’s health, or mission-driven brands a plus)
Experience managing creators end-to-end — from sourcing to reporting
Strong copywriting skills with an ability to balance warmth and credibility
Comfort interpreting performance data and adjusting strategy accordingly
Understanding of paid usage/whitelisting and how influencer integrates into a broader growth strategy
Ability to manage multiple brands with distinct audiences and tones

Responsibilities

Develop and execute platform strategies across Instagram, TikTok, Reddit, and emerging channels
Build monthly content calendars aligned to business priorities (egg freezing, IVF, donor recruitment, etc.)
Partner with internal teams to translate clinical education into accessible, engaging content
Write copy and guide creative direction to ensure content is on-brand, compliant, and performance-minded
Track and report on key metrics (engagement, reach, saves, clicks, leads) and use insights to optimize
Identify and recruit mission-aligned creators across fertility, women’s health, parenting, lifestyle, and local markets
Own outreach, negotiation, contracting, and briefing
Manage deliverables, usage rights, whitelisting, and paid amplification in partnership with growth team
Build long-term ambassador relationships, not just one-off posts
Measure performance and continuously refine creator mix based on ROI and brand impact
Oversee community management, tone of voice, and engagement strategy
Surface patient stories and testimonials in collaboration with care teams
Support IRL activations and events with creator integration
Stay ahead of platform trends while ensuring content remains thoughtful and responsible in a sensitive healthcare space