Social Media Manager

Designlibro•San Jose, CA

9d•$115,000 - $150,000•Remote

About The Position

We are looking for a creative, data-driven Social Media Manager to own and execute Petlibro's day-to-day social media presence across all platforms. Reporting to the Brand Director, this role is the heartbeat of our social channels — responsible for bringing our brand to life through compelling content, meaningful community engagement, and sharp platform strategy. The ideal candidate blends creative instinct with analytical thinking, thrives in a fast-paced environment, and genuinely loves pets.

Requirements

6+ years of experience in social media management, preferably at a consumer brand, DTC company, or lifestyle brand.
Proven track record of growing social channels and driving meaningful engagement across owned channels.
Hands-on content creation skills — comfortable filming, editing, and producing lo-fi video content independently.
Strong storytelling ability with a sharp, adaptable brand voice.
Experienced with social analytics tools.
Highly organized with the ability to manage multiple projects and deadlines in a fast-moving environment.
1+ years of experience managing or mentoring direct reports; comfortable leading through influence and setting clear expectations.
Excellent cross-functional collaborator with strong communication skills.
Bachelor's degree in Marketing, Communications, or a related field.

Nice To Haves

Experience in the pet industry or consumer electronics is a plus.
Cross-culturally curious and excited to work with a global team.
Cat owners preferred — especially if you're willing to create original content with your pets.

Responsibilities

Own and manage the social content for Petlibro, ensuring alignment with product launches, brand campaigns, and key cultural moments.
Develop platform-native content strategies for Instagram, TikTok, YouTube/Shorts, Pinterest, Facebook, and emerging channels.
Partner with the Brand Director to translate brand and campaign objectives into compelling social executions.
Identify real-time opportunities to insert Petlibro into trending conversations in authentic and on-brand ways.
Oversee the creation and publishing of high-quality, engaging content — from campaign assets to always-on and lo-fi organic content.
Create and capture original social content (iPhone video, UGC curation, Reels, TikToks) independently and in collaboration with the creative team.
Maintain a consistent brand voice, visual identity, and tone of voice across all platforms.
Support community management's content scheduling/publishing responsibilities and further develop staff skills with regards to asset and media management.
Directly manage and develop a full-time Community Manager, providing clear direction, regular feedback, and ongoing support for their growth.
Set priorities and workflows for the Community Manager, ensuring community engagement efforts align with broader social and brand strategy.
Review and guide community responses for brand voice consistency, escalating high-profile moments or issues as needed.
Foster a collaborative, high-performance culture within the social team.
Collaborate cross-functionally with brand, product, influencer, PR, and customer service teams to ensure cohesive social representation.
Partner with the influencer marketing team to integrate creator content seamlessly into the social calendar.
Track, analyze, and report on key performance metrics across all social platforms on a weekly and monthly basis.
Utilize analytics tools (Dash Social preferred) to generate actionable insights and optimize content performance.
Bring data-backed recommendations to the Brand Director to continuously evolve and improve our social strategy.
Stay ahead of emerging platforms, algorithm updates, content formats, and social trends.
Proactively bring new ideas and trend-driven opportunities to the team with a clear POV on how they apply to Petlibro.