Social Media Specialist

Canandaigua National Bank & Trust Co • Canandaigua, NY

13h • $25 - $30 • Hybrid

About The Position

The Social Media Specialist at Canandaigua National Bank strives to deliver an effective, comprehensive social media presence that supports the goals and objectives of the Corporate Strategic Plan and Marketing Strategic Plan.

In coordination with the Integrated Marketing Manager, this role assists in planning, implementing and monitoring a multi-channel social media strategy to increase brand awareness, create engagement, support marketing efforts, deliver educational content, promote brand differentiators, and increase conversions based on appropriate goals through organic and paid social content.

The Social Media Specialist is involved in several aspects of social media, including executing campaigns, reporting, monitoring social media channels and responding to social media inquiries as appropriate, tracking and escalating to manager if warranted. Works to ensure social media goals are established, tracked, and achieved using appropriate content style, format, and tone for various audiences/channels, expanding the social voice of the organization to include trained social spokespeople.

Specializes in communicating through social media channels as well as across a variety of digital channels, as illustrated by the following:

Requirements

• A B.S. or B.A. degree in Marketing, Digital Media, Public Relations, Communications or related field.
• Social media experience, including creating and publishing content required.
• Candidates must provide a portfolio of digital content creation and/or management examples (whether professional, volunteer, school projects, etc.)

Responsibilities

• Manages various social media accounts and channels including content creation and distribution, community management, reporting, execution of campaigns, and profile management.
• Executes strategies to expand our involvement with Facebook, Instagram, and LinkedIn and other platforms as directed.
• Serves as social media photographer, videographer, and designer.
• Utilizes various social spokespeople to achieve messaging goals according to plan and strategy.
• Attends and represents the bank at various community, business, and educational functions to support social media content development and to strengthen understanding of the brand voice.
• Develops creative templates for desired target audiences and channels.
• Responds to inquiries and communications via electronic channels, escalates interactions when necessary.
• Supports with social listening, actively monitoring the social media platforms for activity related to the organization.
• Follows and shares content from key Centers of Influence and community groups.
• Monitors content performance against goals and key performance indicators as identified.
• Supports creation of reports on appropriate metrics such as impressions, engagements, video views, follower growth, and other performance indicators.
• Engages directly with representatives from social media providers (platforms, tools, associations, etc.) to develop organizational strategies.
• Implements appropriate changes and regular updates to social media channels that align with organizational strategy and goals.
• Assists in the development of content to support a variety of marketing initiatives as needed, including website, newsletters, articles (customization and ghost writing), PowerPoints, emails, advertisements and customer communications.

Benefits

• Medical, dental, vision, FSA, HSA options for both part-time and full-time employees. Medical coverage is also offered for domestic partners.
• Paid holidays, vacation, and sick time.
• Retirement benefits that include a 401(k), Profit Sharing, and Employee Stock Ownership Plan (ESOP).
• Training & development opportunities.
• Tuition assistance.
• Community focused volunteer opportunities.
• Award winning wellness program that promotes a solid work/life balance.
• Banking perks and discount programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 251-500 employees