Social Media Specialist

L.L.Bean • Freeport, ME

1d • Hybrid

About The Position

At L.L.Bean, we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of belonging and creating safe, inclusive spaces where everyone feels welcome—both here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive. L.L.Bean is looking for a Social Media Specialist to join our Marketing Team. This role is a Hybrid position based out of our Corporate Headquarters in Freeport, Maine. The Social Media Videographer will support the overall external communications team and its operations with a primary focus on Social Media and Influencer Marketing. The role will take on growing successful Social Media Programs by coordinating campaigns that showcase the brand, mission, purpose and products, and by building strong partner relationships. The role will support the Social Media team to execute successful content that drives engagement and increases demand.

Requirements

• High School or GED
• 1-3 years experience
• Excellent computer skills and fully proficient in all O365 programs
• Savvy with new technology and learning new systems
• Content capture, editing, and graphic design experience.
• An understanding of the social media landscape and a passion for it
• Attention to detail and highly organized
• Excellent oral and written communication skills
• Self-motivated and proactive
• Collaborative work style

Responsibilities

• Support social media programs as the connection point to Merchandising and Product Development to track product priorities and potential products / collections that could be of interest to influencers, ambassadors, and media partners.
• Gather requirements from stakeholders and draft creative strategy briefs to inform content initiatives.
• Support the social media programs, including Influencers, and Partners from selection to activation.
• Create, edit and publish content across multiple platforms in support of business priorities.
• Identify social media influencers and content creators who would be a fit for the brand and campaigns.
• Partner with Social Media Planners and Content Creators to ensure influencer content is optimized for design and copy needs.
• Provide administrative support, which will vary as needed across the team, including product sampling and seeding.
• Actively monitor Social Listening and use the data to inform potential content creation and strategy shifts.
• Aligns closely with the paid social media team to coordinate content.
• Able to boost organic content and whitelist paid partner content.
• Create influencer campaigns including campaign set up, outreach, negotiations, contracts, product ordering, content approvals, FTC compliance, payment and analysis.
• Provide support for all in-bound requests for influencer and social media campaigns.
• Apply deep understanding of Influencer Marketing best practices, trends and insights to provide strategic recommendations to help drive success of the programs.
• Have a deep knowledge of current priority products.
• Recommend and order products to send to influencers and partners.
• Every employee is responsible for contributing to a safe and healthy workplace. Employees are expected to be active participants in health and safety by following all safety policies and procedures, reporting unsafe conditions or at-risk behaviors to leadership, and conducting work in a safe manner. Those in a leadership role are also expected to model safe behaviors, evaluate risk, and ensure that risks are reduced to acceptable levels.

Benefits

• If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do.
• Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals.
• Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED
• Number of Employees: 1,001-5,000 employees