Sr. Consumer Insights and Analytics Manager - Liquid

Kinder's•Walnut Creek, CA

4d•$160,000 - $195,000

About The Position

As part of a small, but fast-growing Consumer Insights & Analytics Team, you will have the opportunity to build Kinder’s insights foundation as well as shape the Insights discipline and the way in which Kinder’s generates and utilizes insights across the business. You will leverage both existing as well as new research and insight generation methods to create a holistic picture of Kinder’s current and future consumers with the goal of illuminating opportunities to fuel Kinder’s continued high growth. Serving as a strategic partner to Brand Management and Executive Leadership, you will synthesize consumer data of all types into actionable and easily understood insights frameworks that make it seamless to bring the consumer voice into strategy development and decision making. Through skilled insight generation, communication, and relationship building, you will help bring the Consumer Insights & Analytics Vision to life and support a culture of being consumer-obsessed. You will play a key role in ensuring Kinder’s continues to exceed consumer expectations delivering exciting, delicious and effortless flavor solutions.

Requirements

Bachelor's Degree in a related field required, MBA or equivalent experience preferred
5+ years Consumer Insights experience with a minimum of 3 years in a CPG or Retail capacity
Experience managing strategic consumer research projects and vendor partners across a variety of methods and applications
Strong quantitative and analytical acumen with experience and savviness using and interpreting Panel data (Numerator preferred) to draw behavioral insight
Excellent communication and storytelling skills with proven ability to synthesize insights visually into what’s most important, galvanize stakeholders and create an insights-driven culture
Strong business acumen with track record of translating insights into business opportunities
Authentic passion and curiosity for the consumer; a love of digging into the data to make connections and discover new hypotheses and insights that further consumer understanding and empathy.
Motivated by the challenge to find ways to say ‘yes’ as both a doer and a leader to support important priorities that can arise quickly.
Reputation as a smart, trustworthy, collaborative and strategic partner with the ability to build rapport quickly with stakeholders.
Strong communicator, storyteller and relationship builder who takes initiative and speaks their mind, but has the humility to seek and be open to new ideas and other points of view.
Team player with a growth mindset evidenced by a hunger for continuous learning to increase our collective ability to drive business growth.
Comfort in ambiguity with an excitement to build the way forward vs. walk into something fully established.
Inspired by the idea of being part of a high growth company with the ability to roll up your sleeves as both a leader and a follower.

Responsibilities

Understand strategic business needs both stated and unstated to develop, manage and execute a consumer insights & analytics learning plan that identifies and shapes opportunities to drive growth
Leverage multiple quantitative insights generation methods and tools including primary research (DIY & full-service) as well as consumer panel data (Numerator preferred) to provide holistic behavioral and attitudinal insights that guide brand strategy, communication and execution; additional qualitative research design experience a plus
Be an advocate for the Consumer Insights discipline identifying capability opportunities and recommendations; exercise openness and creativity developing novel insights approaches to interesting business questions.
Integrate data from primary and secondary sources to provide a holistic view of the trends, shifts and key insights that will impact consumer behavior to guide strategic choices
Synthesize data into easily understood insight frameworks that enable opportunity assessment and strategy development
Act as the steward of the consumer creating and finding sticky ways to incorporate the consumer vernacular into Kinder’s culture and way of working
Create compelling insight-driven stories that humanize the consumer and effectively and succinctly communicate the most important insights to drive impact
Connect dots between macro trends, research and consumer behavior paint a holistic picture of the consumer and their latent needs
Visualize data and insights for intuitive interpretation and consumption across audiences ranging from Brand Management, Field Sales, and Executive Leadership
Serve as a champion for the consumer internally and externally surfacing their latent needs and desires and developing stakeholder consumer gut
Work closely with cross-functional teams including Brand Management and Sales Strategy to embed consumer insight frameworks into strategy and day-to-day decision making
Collaborate with Insights & Analytics peers, Marketing and Field Sales to package insights across the business into selling stories usable by field teams
Act as a strategic partner to Brand Management by providing an objective voice of the consumer during key moments of strategy and planning