Sr. Marketing Communications Manager, Scientific Meetings

American Heart Association • Dallas, TX

19h • $90,000 - $110,000 • Remote

About The Position

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.
The American Heart Association is seeking an experienced Senior Marketing Communications Manager -Scientific Meetings in our National Center office located in Dallas, TX. The location for this position is remote.
The Senior Marketing Communications Manager – Scientific Meetings is responsible for leading the strategic marketing and communications planning for a portfolio of national scientific meetings and related products.
This role serves as the primary marketing lead for assigned meetings, translating business objectives into integrated communications strategies that drive registration, engagement, sponsorship support, membership growth, and revenue. The position requires strong cross-functional collaboration and the ability to manage complex, high-visibility events with measurable performance goals.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Public Health, or related field, or equivalent work experience.
• Minimum 5 years of experience in marketing or marketing communications, including experience leading integrated campaigns. 7+ years of experience is preferred.
• Demonstrated experience managing complex projects with multiple stakeholders and strict timelines.
• Experience managing marketing budgets and external vendors.
• Proven ability to develop data-driven marketing strategies and measure performance outcomes.
• Strong written, verbal, and presentation skills.
• Ability to influence and collaborate effectively across cross-functional teams.

Nice To Haves

• Experience in healthcare, scientific meetings, professional membership organizations, or nonprofit environments.
• Experience supporting national events or conferences with revenue accountability.
• Experience developing paid media and digital channel strategies.

Responsibilities

• Lead the development and execution of integrated marketing and communications plans for assigned national scientific meetings and related products.
• Align communications strategy with registration, abstract submission, sponsorship, and membership growth objectives to drive measurable revenue outcomes.
• Partner closely with Operations and business stakeholders to ensure revenue targets, communications timelines, and campaign milestones align with overall event planning cycles.
• Manage assigned marketing budgets, including oversight of internal resources and external vendors, ensuring disciplined investment and clear return on marketing spend.
• Develop and oversee integrated channel strategy across paid, owned, and earned media, collaborating with paid media, digital, and social teams to ensure cohesive execution across organizational platforms.
• Identify and implement growth strategies across key audience segments, including early career, specialty, international, and other priority groups.
• Drive innovation through thoughtful experimentation with new platforms, formats, messaging approaches, and technologies to enhance reach, engagement, and performance.
• Own performance reporting, analyze campaign results, and provide data-driven recommendations to optimize year-over-year outcomes.
• Serve as the primary marketing partner to event Operations and Science leadership.
• Clarify marketing roles, responsibilities, and decision rights within cross-functional event planning processes.
• Influence stakeholders without direct authority while maintaining accountability for results.
• Mentor and guide Marketing Manager(s) and project contributors supporting assigned meetings.
• Present marketing strategies and performance outcomes to senior leadership as needed.

Benefits

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level