VP, Marketing

HealthJoy•Tampa, FL

22h•Remote

About The Position

We are seeking a strategic, data-driven marketing leader to serve as our Head of Marketing. This executive will be responsible for transforming our growth model from a sales-support function into a predictable, scalable, and efficient marketing-led engine that is the primary driver of TOFU (Top of Funnel) growth. This proven leader will architect and build the entire marketing machine to power our next phase of growth. The core focus will be on implementing a sophisticated segmentation and verticalization strategy and deepening our relationships with existing broker partners to significantly expand revenue. Mission To transition the company to a marketing-led growth model by building a modern, data-driven marketing engine from the ground up. This engine will establish marketing as the primary driver of new opportunities and will implement an intentional strategy to deepen relationships and expand share of wallet.

Requirements

Emerging Company & Mid-Market Leadership: 10+ years of experience leading marketing in VC or high-growth emerging companies. You have successfully navigated the transition from a "founder-led" sales model to a professionalized, marketing-driven growth engine within the mid-market and enterprise-lite segments. Helpful if proven track record in the employee benefits and broker channel/industry.
Startup Urgency & "Builder" Mindset: Proven track record in fast-paced startup cultures. You possess a "bias for action," moving with high velocity to diagnose friction and build systems from the ground up rather than just managing existing ones.
Growth Engine Architect: Expert at designing and scaling a full-funnel B2B growth engine. You have hands-on experience building the marketing operations infrastructure for demand generation, ABM, and automated lifecycle marketing to drive predictable revenue.
Integrated Marketing Mastery: Product Marketing: Expertise in translating complex product capabilities into resonant messaging that wins specific vertical market segments. Engagement Marketing: Skilled in driving B2B2C engagement, ensuring that once a group is signed, the individual members are activated and retained. Brand & Content Authority: Ability to build a high-authority brand through strategic content that establishes the company as a thought leader in the HealthTech/Benefits space.
Revenue Pipeline Accountability: Direct experience owning a marketing-sourced pipeline quota and managing a performance-driven budget focused on VC-standard unit economics.
Bias for Action & Rapid Iteration: You move at the speed of a startup. You are fearless about testing, failing fast, and course-correcting quickly to maintain momentum in ambiguous environments.
Data Driven Marketer: You view growth as a holistic system. You connect the dots between Product, Sales, and Customer Success to ensure the entire engine is optimized for scale.
Empathetic Brand Storyteller: You have a "maniacal focus" on the customer’s world. You translate deep empathy for the member and the broker into a brand voice that builds trust and drives action.
Technologically Fluent: Deeply comfortable architecting a modern GTM tech stack (SFDC, Marketing Automation, AI tools) to create a sustainable competitive advantage through personalization.
Radical Ownership & Transparency: You thrive in the accountability of a venture-backed environment. You "own the red" on a dashboard, arriving with a diagnosis and a solution rather than a justification.
Verticalization Specialist: Ability to take a broad value proposition and sharpen it into a surgical GTM strike for specific industries or broker personas.

Responsibilities

Lead mentor and develop a Marketing team across Performance Marketing, Commercial Enablement and Product Marketing
oversee multiple product lines and execute large scale GTM strategies with measurable business impact
translate consumer marketing strategies in a BTBTC context to engage and create value for our members across existing products and new product launches.