VP Marketing

Co-Active Training Institute

1d•$165,000 - $236,000•Remote

About The Position

Co-Active is at a pivotal moment of evolution, and we’re looking for a VP of Marketing to help shape how our work reaches and resonates with the world. In this role, you will own Co-Active’s global go-to-market strategy and accelerate growth across our B2B and B2C segments. This leader will oversee positioning, messaging, demand generation, product marketing, partner/channel strategy, brand marketing and lifecycle marketing to support overall company strategy. You will have both Marketing & Sales roll up to you. This role is ideal for a marketing-forward GTM executive with experiential product development and product marketing experience, strong channel/partner expertise, and a track record of launching and scaling programs, services, or learning offerings. You will inform and help to shape product strategy and development as a critical partner who brings the voice of the customer into product decision-making and drives adoption. This leader will also help expand Co-Active’s ecosystem, growing our community of learners, certified practitioners, partners, and contributors, and deepening engagement across the full lifecycle of participation.

Requirements

15+ years in B2B and B2C Enterprise marketing spanning demand gen, product marketing, brand, and lifecycle
5+ years owning GTM strategy
Experience with ecosystem/platform brands and/or adult learning, online education, or professional development
Strong at demand gen, experimentation, pricing, packaging, and audience insights
Proven channel/partner marketing leadership experience
Background in professional development, education, services, or elective online learning
Strong track record launching and scaling programs/services, including pricing and packaging
Data-driven operator comfortable building from zero to one and leading through change.
Strong executive presence with the ability to influence cross-functionally without authority
Skilled collaborator with Sales on pipeline, forecasting, AI tools and market insights
Experience in learning, courses, mission-driven consumer + enterprise businesses
High bar for brand aesthetics, with experience significantly upleveling or rethinking a brand
Strong communicator with a strategic, data-driven mindset

Responsibilities

Manage & lead an integrated Sales & Marketing function consisting of several teams: Sales, Marketing, Partnerships and a marketing agency
Build and own GTM strategy
Define how marketing and sales work together across the full funnel (from acquisition through renewal and expansion)
Lead an integrated commercial strategy across the full funnel from MQL → customer → renewal/expansion
Lead Market Research and Competitive Analysis
Drive campaigns, lead demand generation and launch a structured experimentation engine
Shape pricing, promotions, packaging, and enterprise/team training offers
Scale partnerships (universities, associations, enterprise L&D, international delivery partners) and build Co-Active’s ecosystem
Lead Sales Enablement Process
Improve forecast accuracy, funnel visibility, and operating cadence
Partner with CEO and Chief of Staff on company strategy
Collaborate with Product on audience insights, messaging, and learner needs