ABM Manager

Chainalysis

About The Position

Our team is lean, collaborative, and focused on driving measurable business impact through modern demand generation and account-based marketing. We work closely across Marketing and Revenue teams, with strong partnership across PMM, Content, Creative, RevOps, Sales, and external agency partners. This role will join a nimble team that values ownership, strong cross-functional execution, and thoughtful experimentation. It is a strong fit for someone who wants to deepen their expertise, expand their scope, and drive visible impact in a high-accountability environment. We’re looking for a Digital Account-Based Marketing Manager to execute and optimize digital programs that support our account-based marketing strategy. This role helps translate target account priorities, audience insights, and campaign goals into coordinated paid media programs that increase account engagement, expand buying group reach, and support pipeline progression. This is not a broad-based demand generation role focused on volume. It is a targeted digital marketing role that applies an ABM lens to audience selection, messaging, channel strategy, and performance measurement. In this role, you’ll:

Requirements

4–6 years of experience in B2B digital marketing, ABM, paid media, or demand generation
Experience running digital campaigns across paid search, paid social, display, and account-based advertising platforms
A strong understanding of how digital marketing supports named account programs, persona targeting, buying group engagement, and account progression
Experience managing external agencies and coordinating campaign execution across multiple channels
Strong knowledge of audience targeting, testing, creative performance, and campaign optimization
The ability to work effectively across Sales, PMM, Content, Creative, Demand Gen, and RevOps
Strong project management and stakeholder management skills
Strong analytical skills and the ability to connect campaign performance to account engagement and pipeline outcomes
Good creative judgment and comfort providing input on paid messaging, ad concepts, and digital execution
Excellent written and verbal communication skills
Experience with Demandbase or a similar ABM platform

Nice To Haves

Experience working in a B2B SaaS environment
Familiarity with account tiering, buying group strategy, and intent-based targeting
Experience supporting account re-engagement or opportunity acceleration programs
Experience partnering closely with product marketing and sales on integrated account-based campaigns

Responsibilities

Execute and optimize digital campaigns that support account-based marketing programs across named accounts, buying groups, and priority segments
Translate account priorities, persona strategy, buying stages, and intent signals into digital activation plans across paid search, paid social, display, and Demandbase
Manage Demandbase activation, including audience segmentation, display orchestration, campaign setup, and alignment to broader campaign goals
Write and refine paid media copy, campaign hooks, taglines, and ad concepts tailored to target personas and account segments
Collaborate with PMM, Content, Creative, and Sales to align campaign messaging, creative, and digital execution to account priorities and campaign objectives
Manage the agency relationship while contributing directly to campaign planning, testing, and optimization
Support digital ABM motions including awareness, retargeting, re-engagement, and progression of engaged accounts
Monitor performance and optimize campaigns based on channel metrics and ABM outcomes, including target account reach, engaged accounts, buying group penetration, meetings, influenced pipeline, and account progression
Partner with Demand Gen, RevOps, and analytics teams to strengthen targeting, measurement, reporting, and campaign insights

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