Director, Global Digital Marketing - Bioindustrial
About The Position
Cargill is a family company committed to providing food and agricultural solutions to nourish the world in a safe, responsible, and sustainable way. We sit at the heart of the supply chain, partnering with producers and customers to source, make and deliver products that are vital for living. By providing customers with life’s essentials, we enable businesses to grow, communities to prosper, and consumers to live well. This position is in our specialized portfolio enterprise where we serve diverse businesses who support unique customers or markets, including animal nutrition and health, bioindustrial, road safety salt and Cargill joint ventures. Job Purpose and ImpactThe Director, Global Digital Marketing - Bioindustrial will lead the development and execution of digital marketing strategy and business plans in one or more digital channels. In this role, you will lead the team to collaborate cross functionally to create the roadmap for the channel, develop content for the channel and apply knowledge of digital platforms, systems and tools to develop content for a digital presence.
Requirements
- Bachelor's degree in a related field or equivalent experience
- Minimum requirement of 6 years of relevant work experience.
- Three years of supervisory experience
Nice To Haves
- Experience with return and marketing investment analytics
- Experience in digital campaign planning, execution and management
- Experience in search engine optimization strategy
- Experience in website content strategy and planning
Responsibilities
- Lead the development and execution of digital marketing strategies and an integrated digital marketing roadmap that together will enable brand positioning and promotional planning and provide strategic leadership in the delivery of digital marketing activities across multiple channels.
- Guide the team to execute the digital marketing plan and oversee inbound and outbound digital channels and all aspects of digital marketing campaigns.
- Partner to create the digital marketing capability roadmap and lead its execution, ensuring the sharpening of foundational capabilities and the development of innovative capabilities over a defined period of time.
- Partner to define performance metrics and allocate resources across digital strategies to optimize return on investment.
- Provide leadership to drive the development and delivery of search engine optimization strategy and planning to increase organic web traffic.
- Provide leadership and direction to the team in the development and delivery of paid search, social media and display advertising.
- Develop plans and deliver results in a fast-changing business or regulatory environment, while leading and developing a team of experienced professionals and supervisors, coaching and making decisions related to talent management hiring, performance and disciplinary actions. You will also collaborate with managers and supervisors in your organization to ensure staff selections align with current and future needs.
- Other duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
