Email Marketing Operations Specialist – SFMC

ExtensisHR•Moorestown, NJ

8d•Hybrid

About The Position

Perfect Communications is seeking a detail-oriented Email Marketing Operations Specialist – SFMC to join our growing email marketing team. This role is responsible for preparing client-provided data for email deployment, supporting automation workflows, and ensuring accurate campaign execution for a national client base in the gaming industry. The Marketing Operations Specialist will be responsible for preparing and managing client-provided data for email campaign deployment through Salesforce Marketing Cloud. This includes cleaning and standardizing data, preparing segmented audiences, managing suppression files, supporting automation workflows, and helping improve internal processes that reduce manual effort and improve campaign accuracy. The right candidate will be comfortable working with multiple client databases, handling recurring production deadlines, and supporting a fast-paced email operations environment serving a national client base.

Requirements

Experience in marketing operations, campaign operations, CRM operations, or a similar data-focused role
Hands-on experience with Salesforce Marketing Cloud (SFMC)
Strong Excel skills and experience working with CSV and spreadsheet-based data files
Experience cleaning, formatting, and standardizing large data sets
Strong attention to detail and commitment to accuracy
Ability to manage multiple deadlines in a production-driven environment
Strong organizational, problem-solving, and communication skills

Nice To Haves

Experience with Automation Studio, Data Extensions, audience imports, and segmentation in SFMC
Experience using Salesforce to support workflow automation and process improvement
Familiarity with SQL for segmentation, queries, or data review
Understanding of suppression management, unsubscribe handling, and email data hygiene best practices
Experience in email marketing, direct marketing, or production operations
Experience supporting multiple clients, campaigns, or business units
Experience in gaming, hospitality, agency, or other deadline-driven environments is a plus

Responsibilities

Receive, review, and prepare client-provided databases for email deployment
Clean, normalize, and validate data files for use in SFMC
Remove duplicates and identify missing, inconsistent, or unusable data
Create and maintain segmented audiences based on client instructions
Manage suppression lists, exclusions, opt-outs, and file version control
Prepare upload-ready data files and support campaign setup for deployment
Assist in maintaining data extensions, imports, and audience organization within SFMC
Support workflow automations in Salesforce that streamline data intake and reduce manual errors
Work closely with internal production and deployment teams to resolve data issues before launch
Help establish quality-control procedures and documentation for repeatable campaign execution
Ensure all work is completed accurately and on schedule