About The Position

About the Role The Manager of Customer Advocacy and Insights owns the end-to-end process of capturing, synthesizing, and activating customer insights across the organization. This role partners closely with Sales, Field leadership, and cross-functional teams to transform customer conversations into compelling stories, actionable insights, and reusable use cases that inform strategy and enable the field. This is a qualitative, data-driven role dedicated to storytelling, customer advocacy, and institutionalizing customer knowledge—not traditional data analytics or reporting.

Requirements

  • Exceptional writing and communication skills, with a demonstrated ability to tell clear, compelling stories from qualitative insights.
  • Experience working closely with Sales teams and familiarity with sales motions, deal cycles, and customer use cases.
  • Strong qualitative analysis skills, with comfort synthesizing unstructured inputs rather than relying on quantitative dashboards.
  • Proven ability to own, design, and champion processes that make insights accessible, useful, and actionable.
  • Comfort collaborating across functions and influencing without direct authority.
  • Strategic problem solver who can also complete tasks tactically and independently.
  • Highly organized, diligent, and proactive in finding opportunities to add new value.

Nice To Haves

  • Experience in technology or SaaS environments preferred.

Responsibilities

  • Aggregate and synthesize customer insights from customer meetings, notes, recordings, and field interactions into clear, actionable narratives.
  • Build, maintain, and evolve a centralized repository of customer use cases, success stories, and deal deconstructions that can be easily accessed by the field.
  • Write and distribute win wires and customer success stories that proactively highlight customer outcomes, value realization, and standard methodologies.
  • Ensure sales teams and cross-functional partners have access to accurate, up-to-date customer insights for reference, enablement, and decision-making.
  • Translate customer feedback and themes into compelling written and visual communications aligned to organizational priorities and strategy.
  • Partner closely with Sales leadership, Operations, Enablement, and other cross-functional collaborators to embed customer insights into workflows and initiatives.
  • Champion and continuously improve the customer insights process, ensuring it is scalable, repeatable, and easy to engage with.
  • Proactively identify emerging customer trends, challenges, and opportunities, and surface insights that inform strategic discussions.
  • Represent the voice of the customer across the organization while modeling Adobe’s values and customer-first approach.
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