Marketing Insights & Operations Associate

Virginia Green • Henrico, VA

4d • Onsite

About The Position

Virginia Green is seeking a data‑driven, highly organized, and customer‑obsessed Marketing Insights & Operations Associate. This entry‑level role is perfect for someone with fewer than two years of professional experience who is curious, adaptable, eager to learn, and excited to support a lean, fast‑moving marketing team. We are scaling and this position has ample room for growth. This position has two core functions: 1. Give our customers a voice through research and persona development. 2. Ensure our marketing engine runs smoothly through coordination and operational excellence. Customer Insights Responsibilities: Help us keep our marketing strategy centered around the customer. In this part of the role, you will: Develop data‑backed customer personas using first‑party CRM data, third‑party geographic/property insights, behavioral data, reviews, and competitive intel. Gather qualitative feedback from branch managers, sales, and customer service teams to deepen persona accuracy. Translate customer insights into actionable recommendations that influence marketing strategy, messaging, seasonal timing, and featured services. Marketing Operations Responsibilities: Support the operational backbone that keeps our marketing team aligned and effective. You will: Assist with budgeting, forecasting, and recurring marketing performance reporting. Coordinate with cross‑functional partners to maintain and optimize the marketing calendar. Own and manage recurring internal and external marketing meetings, ensuring clear agendas, follow‑ups, and progress tracking. Lead our marketing work management process, helping the team apply agile principles and improve day‑to‑day productivity. Identify opportunities where technology and AI can streamline workflows and help scale operations without adding headcount. Additional Responsibilities: Support the Brand & Customer Growth Manager with organic and boosted social content for both external audiences and internal teams. Support marketing and customer service with reputation management Why Virginia Green At Virginia Green, we don’t just grow lawns — we grow people, potential, and pride in a job well done. We are large enough to invest in innovation, yet small enough that your ideas will have a real, measurable impact. What sets us apart: 20 Years of Experience: A loyal, fast‑growing customer base built through sustainable growth. Marketing Has a Seat at the Table: Your work directly influences company strategy and growth. Real Collaboration: Minimal red tape and a high‑trust environment where cross‑functional teamwork is the norm. Customer‑First Culture: We take exceptional care of our customers — and our team. Room to Grow: Support to test bold ideas, learn new skills, and advance your career.

Requirements

• Strong organizational and project management skills.
• A data‑driven mindset with the ability to analyze and interpret marketing metrics.
• Experience working with CRM or customer databases; familiarity with third‑party data providers (e.g., geographic/property or census‑based data) is a plus.
• Basic understanding of marketing performance tracking and reporting.
• Excellent verbal and written communication skills.
• Ability to work collaboratively in a team environment.
• Proficiency with Microsoft Office Suite or comparable tools.
• Bachelor’s degree in marketing, business, communications, or a related field — or equivalent experience.
• 0–2 years of experience in marketing, customer research, operations, or a related area.
• Demonstrated experience supporting marketing campaigns or projects (internships welcome).
• Prolonged periods of sitting and computer work.
• Ability to lift 15–20 lbs as needed.
• Ability to travel within our service areas 10–15% of the time.
• Full‑time onsite role at our Richmond, VA corporate headquarters.

Responsibilities

• Develop data‑backed customer personas using first‑party CRM data, third‑party geographic/property insights, behavioral data, reviews, and competitive intel.
• Gather qualitative feedback from branch managers, sales, and customer service teams to deepen persona accuracy.
• Translate customer insights into actionable recommendations that influence marketing strategy, messaging, seasonal timing, and featured services.
• Assist with budgeting, forecasting, and recurring marketing performance reporting.
• Coordinate with cross‑functional partners to maintain and optimize the marketing calendar.
• Own and manage recurring internal and external marketing meetings, ensuring clear agendas, follow‑ups, and progress tracking.
• Lead our marketing work management process, helping the team apply agile principles and improve day‑to‑day productivity.
• Identify opportunities where technology and AI can streamline workflows and help scale operations without adding headcount.
• Support the Brand & Customer Growth Manager with organic and boosted social content for both external audiences and internal teams.
• Support marketing and customer service with reputation management

Benefits

• 20 Years of Experience: A loyal, fast‑growing customer base built through sustainable growth.
• Marketing Has a Seat at the Table: Your work directly influences company strategy and growth.
• Real Collaboration: Minimal red tape and a high‑trust environment where cross‑functional teamwork is the norm.
• Customer‑First Culture: We take exceptional care of our customers — and our team.
• Room to Grow: Support to test bold ideas, learn new skills, and advance your career.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level