Shopper Marketing Manager

First Quality

1d•Remote

About The Position

Founded over 35 years ago, First Quality is a family-owned company that has grown from a small business in McElhattan, Pennsylvania into a group of companies, employing over 5,000 team members, while maintaining our family values and entrepreneurial spirit. With corporate offices in New York and Pennsylvania and 8 manufacturing campuses across the U.S. and Canada, the companies within the First Quality group produce high-quality personal care and household products for large retailers and healthcare organizations. Our personal care and household product portfolio includes baby diapers, wipes, feminine pads, paper towels, bath tissue, adult incontinence products, laundry detergents, fabric finishers, and dishwash solutions. In addition, we manufacture certain raw materials and components used in the manufacturing of these products, including flexible print and packaging solutions. Guided by our values of humility, unity, and integrity, we leverage advanced technology and innovation to drive growth and create new opportunities. At First Quality, you’ll find a collaborative environment focused on continuous learning, professional development, and our mission to Make Things Better®. We are seeking a Shopper Marketing Manager for our First Quality Consumer Products company working remotely. This position will be responsible for overseeing the planning, development, and execution of the organization’s strategic customer marketing initiatives and is vital in influencing the business strategies to achieve long-term growth. The Shopper Marketing Manager is primarily responsible for generating profitable growth through successful marketing strategies for a key customer.

Requirements

Bachelor’s degree in Marketing, Business or related discipline
Minimum of 5 years of experience in customer marketing, shopper marketing, retailer marketing
Able to travel approximately 30%
Excellent communication skills – written and verbal
Superior presentation and influencing skills
Solid relationship building and collaboration skills – internally & externally

Nice To Haves

MBA/advanced degree preferred
Experience working with major retailers in a customer facing role preferred

Responsibilities

Analyze customer trends and develop a deep understanding of the customer’s shopper path to purchase in order to help in identifying the who, what, when and why behind the decisions they make, which aids in the development of key product and marketing strategies.
Partner with strategic customer to drive the value proposition through an omni-channel messaging strategy and targeted to key audiences, using market research, pricing, promotional, product marketing, traditional and digital advertising, and public relations.
Partner with sales leadership across all markets (US, International, Canada) to cultivate key customer relationships to evaluate sales strategies and results.
Identify potential threats, inside and outside our customer relationship, that could challenge our ability to meet stated growth goals or multi-year growth targets or impact long term agreements.
Responsible for analyzing customer trends in order to bring thought leadership to category business units, recommending improved strategies to expand market reach; primarily focus on product line extensions, product upgrades, packaging/program innovation.
Partners with key cross functional leaders (finance, operations, supply chain, product development, procurement) to assess and understand opportunities to develop customers specific strategies to maximize operational efficiency and profitability; then work with category BU’s to translate into key tactics/timelines/priorities to achieve short/mid/long term goals.
Collaborate with our Tissue division on specific customers synergies (if applicable) drive enterprise and customer goals; create presentation to highlight and evaluate results of those strategies.
Focusing on building and leveraging internal and external relationships founded on trust, integrity and partnership to facilitate new opportunities to support corporate goals.

Benefits

Competitive base salary and bonus opportunities
Paid time off (three-week minimum)
Medical, dental and vision starting day one
401(k) with employer match
Paid parental leave
Child and family care assistance (dependent care FSA with employer match up to $2500)
Bundle of joy benefit (year's worth of free diapers to all team members with a new baby)
Tuition assistance
Wellness program with savings of up to $4,000 per year on insurance premiums
...and more!