Shopper Marketing Manager

KLN ENTERPRISES INC • Perham, MN

19h • $45,000 - $70,000

About The Position

The Shopper Marketing Manager is responsible for developing and executing shopper marketing strategies that influence purchase behavior at retail and leading our shopper marketing team. This role partners with sales, brand marketing, and retail partners to create, execute, and support programs that drive shopper engagement, improve brand visibility, and increase sales across retail channels. This position will report to the Senior Manager of Marketing Operations.

Requirements

• 4–8 years of experience in: Shopper marketing, Trade marketing, Brand marketing, Sales or customer marketing
• Bachelor’s degree in Marketing, Business, or a related field
• Strong communication skills, both oral and written, including effective negotiation skills.
• Knowledge of retail marketing strategies and shipper insights.
• Experience working with retail partners and cross-functional teams.
• Strong analytical and project management skills.
• Experience with budget and ROI management.

Responsibilities

• Plan, execute and/or assist in campaigns for in store displays, retail media advertising, sampling, promotions, and digital activations.
• Develop shopper marketing strategies aligned with brand and commercial objectives.
• Partner with our Marketing and Sales teams to support brand goals and retailer objectives.
• Develop, manage, and audit POS materials, in store signage, and promotional displays.
• Provide recommendations to optimize future programs.
• Optimize spending across campaigns and channels.
• Support product launches from an in store experience standpoint.
• Manage consumer ratings and review platforms.
• Support branded Ecommerce efforts.
• Manage national tradeshows.
• Lead, inspire, and grow a team of marketing professionals.
• Set clear performance goals and provide regular coaching and feedback.
• Other duties and responsibilities as assigned.

Benefits

• Health, Dental, & Vision
• Wellness program discounts - up to $150 discounted towards health insurance monthly
• 80 Hours of PTO Accrued in First Year of Employment
• 7 Paid Holidays
• KLN Clinic - Free doctor visits & more than 300 free prescriptions
• 401k Match Opportunity
• Opportunity to meet with our onsite financial advisors
• $10,000 Forgivable Home Grant Program
• Tuition Assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level