Social Media Manager

Manly Bands•Lindon, UT

About The Position

We're looking for a Social Media Manager who wants to own a social machine, not just maintain one. You'll be the person who makes Manly Bands feel alive on every platform — turning product launches into cultural moments, UGC into a content engine, and behind-the-scenes craftsmanship into scroll-stopping content. This isn't a post-and-ghost role. You'll be deeply embedded in our creative and marketing teams, constantly asking: how do we make this land better? What you'll own

Requirements

3+ years of social media management experience, preferably in B2C / DTC e-commerce
A strong portfolio of brand social accounts you've grown — with results to back it up
Native understanding of Instagram, TikTok, and Reels content — how each platform thinks, not just how to post on it
Proven ability to develop and execute a content calendar at scale
Experience managing UGC pipelines and influencer content workflows
Strong writing instincts — you can write a funny caption and a strategic brief in the same hour
Comfort with analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics, or similar)
Collaborative working style — you'll be working closely with creative, marketing, and product teams

Nice To Haves

A genuine interest in men's lifestyle, craftsmanship, or brand storytelling is a big plus

Responsibilities

Build and manage the full content calendar across Instagram, TikTok, Facebook, Pinterest, and YouTube Shorts
Execute daily posting with consistency, quality, and on-brand voice
Turn every product launch and collection drop into a recurring content arc — not a one-day moment
Answer the weekly question: what should Instagram look like this week, and what should TikTok be testing?
Coordinate with the creative team on photo/video needs, briefs, and asset delivery
Manage UGC and influencer content flow — sourcing, permissions, repurposing
Develop short-form video plans for Reels and TikTok, including hooks, formats, and testing cadence
Turn one product shoot into 30 pieces of content through smart reformatting and ideation
Own community management: comments, DMs, brand interactions, and customer love
Spot and act on trends before they peak — especially in men's lifestyle, humor, and product culture
Make licensed IP drops actually pop socially with platform-native creative strategy
Track and report on what content actually drives engagement, clicks, and sales — not just vanity metrics
Use performance data to inform content decisions, test new formats, and double down on what works
Partner with the paid media team to identify organic content worth amplifying