Social Media Manager

Cielo•Wauwatosa, WI

2d•Remote

About The Position

The Social Media Manager is responsible for delivering high-impact social media activity across a portfolio of a client accounts. Working closely with the Global Social Media Director within the Brand team, this role owns the day-to-day delivery of social strategy, content, paid campaigns, community engagement, and performance reporting. Operating in a fast-paced and collaborative environment, the Social Media Manager will manage social media programmes end-to-end - from shaping campaign approaches and content strategies through to hands-on execution and optimization. The role acts as the primary client contact for social media activity, ensuring campaigns are delivered to a high standard and aligned with broader employer brand, marketing, and recruitment priorities. Success in this role requires a strong balance of strategic thinking, data-driven decision making, and practical delivery, alongside the ability to build trusted client relationships and contribute to the overall growth and innovation of the social media offering Work Location: USA Work Arrangement: Remote role for candidates based in the USA only. Specific requirements: Strong experience across organic and paid, with a clear understanding of how they work together and solid grounding in content strategy, editorial planning, and multi-channel storytelling are a must

Requirements

Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
6+ years of experience managing social media programmes for large brands, agencies, or complex organisations.
Proven experience delivering both organic and paid social media campaigns across multiple platforms.
Strong background in content strategy and campaign delivery, including editorial planning and multi-channel storytelling.
Experience managing social media activity across global markets with an understanding of cultural and platform differences.
Demonstrated ability to analyse campaign performance data and translate insights into strategic recommendations.
Experience managing stakeholder relationships and presenting strategy and results to senior leaders.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Knowledge of talent acquisition, human resources and recruiting best practices, with heavy focus on digital and social integration.
Proven ability to create, lead and deliver high-level social media strategies and campaigns.
Exceptional and influential presentation skills.
Excellent organizational skills with the ability to be a self-starter and manage multiple projects.

Responsibilities

Deliver and manage end-to-end social media activity across assigned client accounts, including strategy development, campaign planning, content delivery, community engagement, paid campaigns, and reporting.
Act as the day-to-day client lead for social media activity, building strong partnerships through regular communication, performance updates, reporting, and strategic recommendations.
Develop social media strategies and campaign approaches aligned with client objectives, employer brand priorities, and audience insights.
Deliver social media campaigns across multiple markets, adapting content and messaging to reflect regional nuances across the US, EMEA, and APAC.
Plan and oversee delivery of social media content calendars, ensuring content aligns with campaign objectives, audience behavior, and platform best practices.
Collaborate with creative teams and clients to brief, develop, and deliver high-quality content including static assets, video, and employee storytelling campaigns, and support content shoots where required.
Set up, manage, and optimize paid social media campaigns across platforms such as Meta, LinkedIn, and TikTok, ensuring budgets are effectively managed and performance targets are met.
Monitor campaign performance across organic and paid activity, using platform data and audience insights to continuously optimize performance.
Analyze audience behavior, platform trends, and competitor activity to inform campaign development and improve content performance.
Design and run structured testing across formats, messaging, and targeting to identify opportunities for improved performance.
Produce monthly and quarterly performance reports that translate social media data into clear insights and actionable recommendations for clients.
Evaluate campaign performance against agreed KPIs and demonstrate how social media activity contributes to wider brand and recruitment outcomes.
Lead day-to-day community management across social channels, engaging audiences and strengthening brand presence.
Manage employer brand reputation across review platforms such as Glassdoor and Indeed, ensuring timely and appropriate responses.
Gather content and stories from employees and internal stakeholders to develop authentic employer brand storytelling.
Support the development and delivery of employee advocacy initiatives, including playbooks, workshops, and guidance that empower employees to share their experiences.
Provide feedback and guidance to colleagues by reviewing content calendars, copy, reporting, and presentations to maintain a high standard of delivery.
Identify opportunities to test new platforms, formats, and technologies that enhance social media performance and keep clients ahead of industry trends.
Ensure social media activity adheres to platform policies, brand guidelines, and governance processes, managing escalation of sensitive issues where required.
Contribute to business growth by supporting proposals, pitches, and thought leadership around social media strategy.
Manage multiple accounts and projects simultaneously, ensuring activity is delivered on time, within budget, and to a high standard.