VP Marketing

Plexus Worldwide•Scottsdale, AZ

About The Position

We are seeking a results-driven Vice President of Marketing to drive the global brand strategy, execution, and performance outcomes. This executive will own brand differentiation in a competitive international landscape and drive marketing outcomes aligned with business growth, customer engagement, and field performance. Success will be measured by strategic execution, campaign performance, team enablement, and the ability to deliver meaningful, quantifiable results. This is a high-impact leadership role offering: End-to-end campaign ownership from idea to execution with measurable results. Strategic autonomy with the authority to test, optimize, and scale ideas quickly. A fast-paced, high-growth environment that values speed, learning, and cross-functional collaboration. A culture of accountability and continuous improvement —we learn fast and move faster. A strong partnership with executive leadership and a direct influence on the company's trajectory . Opportunity to grow and develop as a full-spectrum business leader .

Requirements

15+ years in brand marketing (beauty, wellness, or lifestyle industries preferred), including team leadership and campaign execution.
Demonstrated history of driving measurable campaign ROI, brand growth, and team KPIs.
Strong design and storytelling instinct with the ability to lead high-performance creative teams.
Proven ability to translate brand strategy into tangible business results.
Skilled in using marketing tech stacks, performance dashboards, and PM systems to manage delivery.
Strong cross-functional leadership and influence across global teams.
Able to make informed decisions quickly, iterate on strategy, and pivot in fast-moving environments.
Bachelor’s in marketing required; MBA or advanced degree preferred.

Responsibilities

Global Brand Stewardship : Define and execute the brand’s voice, visuals, and positioning globally.
Customer-First Strategy : Use data to guide segmentation, messaging, and design that resonates with target personas.
Campaign Leadership : Lead ideation, creative development, and execution of brand campaigns that drive revenue and engagement.
Innovation Partnership : Collaborate with Product Team to ensure alignment with brand and business goals.
Channel Cohesion : Own and optimize brand presentation across all marketing channels and digital platforms.
Field Enablement : Align brand marketing with field incentives and behavior drivers rooted in the compensation model.
Strategic Planning : Translate company-level priorities into actionable marketing plans and dashboards.
Creative Oversight : Supervise and guide internal creative teams to produce best-in-class, brand-aligned content.