Go-to-Market, Demand Generation & Market Activation Strategist

FieldAI • Irvine, CA

35d • $140,000 - $200,000 • Hybrid

About The Position

We are looking for a Go-to-Market, Demand Generation & Market Activation Lead to turn Field AI’s narrative into measurable business outcomes. This role owns how approved positioning and proof are activated across campaigns, programs, and field motions to drive pipeline growth, conversion, and efficiency.
Operating in tight alignment with Sales, Product, and Revenue leadership, this role connects storytelling to execution. Success is defined by pipeline, conversion, and CAC — not content volume or brand sentiment alone.
This is a high-ownership role with direct responsibility for how marketing contributes to revenue.

Requirements

• Experience in go-to-market, demand generation, revenue marketing, or growth roles
• Proven ownership of pipeline-driving programs in B2B or technical markets
• Strong ability to translate complex product capabilities into sales and revenue impact
• Experience owning value propositions, segmentation, positioning, and competitive messaging
• Deep comfort operating against quantitative targets and performance metrics
• Experience partnering closely with Sales, RevOps, Product, and Customer Success
• Strong analytical judgment with experience running experimentation and optimization programs
• Ability to operate in fast-moving, ambiguous environments with high accountability
• Clear, precise written and verbal communication skills

Nice To Haves

• Experience driving GTM for technical products such as AI, robotics, autonomy, or infrastructure software
• Background working in credibility-sensitive or emerging categories
• Strong point of view on sales-aligned marketing versus abstract brand plays
• Experience scaling GTM motions from early traction to repeatable growth
• Comfort owning both strategy and execution without handoffs
• Experience integrating events, partners, and field marketing into pipeline strategy
• Ability to balance speed, efficiency, and rigor without compromising credibility

Responsibilities

• Own value propositions, customer segmentation, and competitive framing across all GTM motions
• Translate product capabilities into field-ready sales enablement that aligns with product readiness and customer verification
• Support launches with clear positioning, packaging narratives, and launch plans aligned to sales capacity
• Design, run, and optimize demand generation programs across performance marketing, ABM, and lifecycle campaigns
• Build and continuously improve conversion paths across landing pages, campaign journeys, and lead-to-opportunity flows
• Operate against clear targets for pipeline, CAC, and conversion, with structured testing and iteration
• Own trade shows, customer events, partner activations, and executive programs as pipeline-driving motions
• Ensure events produce credible proof, qualified pipeline, and clear follow-up aligned to sales priorities
• Activate campaigns in close coordination with sales leadership, RevOps, and customer success
• Ensure GTM programs reinforce territory strategy, ICP focus, and deal-stage needs
• Own marketing operations, tooling, analytics, attribution, budgeting, and performance reporting
• Run a disciplined operating cadence to track pipeline health, efficiency, and continuous improvement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed